Inspired to Preserve
The Meridian collection
The idea
A watch that has stopped is a watch you have to think about. Winding it. Setting it. Waiting for it to catch up to you.
None of that is why you bought the watch. Nate removes the question entirely — so the moment you reach for it, it is already running.
The Collector’s Pride
The Meridian collection
Keep it wound, keep the dust off it, and find it upright and running whenever you reach for it. In Uno for one watch, Triad for three.
DiscoverFor the watch you wear every day
The Go collection
Nothing to program and nothing to learn. Set it down, switch it on, and it is ready every morning. Add another when the second watch arrives.
DiscoverThe Nightstand Companion
The Dawn collection
Before the day has any weight to it. Where a great many collections begin, in black and in blue, while current stock lasts.
DiscoverThe brand
We make one small moment better.
That is a modest ambition for a company. We are fine with that.
A watch is not really about telling the time. If it were, you would use your phone.
Read the brand storyBuying for someone else
Is a watch winder a good gift?
Six plain answers, including how to tell whether their watch needs one at all.
Read the answers